Atlas Neck Brace History

Since the start of this innovative project back in 2009, the Atlas Brace Technologies development team lead by former professional Supercross and Motocross racer Brady Sheren have been pushing the boundaries creating revolutionary new products.

At Atlas Brace Technologies, our goal is to solve many of the problematic criteria that exists with neck protection for extreme sports by making these devices safer, easier to use, and more functional all while feeling like an incredibly natural extension of the human body. Using a unique...

Atlas Neck Brace Team

Brady Sheren and Brad Mclean both grew up racing MX and in the motorcycle industry, their fathers both were Icons in the Canadian motorcycle industry; Brady's father, Rick Sheren was the founder of R&M Motorsports, President of Tucker Rocky Canada and President of Mechanix Wear Canada and SIXSIXONE Canada. Brady has had a very prestigious career as a top Canadian MX racer, racing in both Canada and the United States, and is now transferring that experience over to designing innovative products made to fit racers needs.